Founded in Trieste in 1981, SWG has been developing and producing with extreme care and precision market surveys, opinion and institutional polls, sector studies and monitoring centres, analysing trends and dynamics of the market, politics and society.
From its establishment up to the present day, SWG has been through a number of crucial stages of development, each one corresponding to different business and technological upgrades.
- In 1987 it has been the first research institute introducing the CATI method in Italy.
- Since 1997, SWG has been monitoring Italian society through a continuous Observatory of the Italian public opinion, a unique, complete and accurate stream of information to understand present reality and imagine future developments.
- In 2003 SWG expanded the system towards CAWI audience and started experimenting the Web and the mobile channel among its community that nowadays counts more than sixty-thousand members.
- In 2011, after thirty years, SWG historical shareholders decided to consolidate the company. Since then the entrepreneurs Adrio Maria de Carolis and Maria Cristina Salami control SWG and implement the company operational direction.
- In January 2017 SWG included Field Service Italia, a company specialized in field research, creating a single entity promoting itself to the market with a complete and integrated offer system, leader in the Italian market.
- Promoting and disseminating the contents of SWG, adding value to research projects by providing clients with an integrated communication activity: Kratesis, a strategic consulting and institutional relations company led by Roberto Arditti, was founded for that purpose in 2018.
- In 2020 SWG, in collaboration with University of Triest and SISSA, formed Rachael, a start-up that integrates demoscopic research with big data and data science.
- SWG, Kratesis and Rachael human and professional capital nowadays consists of more than 50 people working in Trieste, Milan and Rome offices.
- Care and craftsmanship, constant innovation of tools, processes and contents, a reliability based on experience, methodological rigour, supervision of the whole process and on the professional ethics of our team: this is SWG identity dimension.
- In December 2022, SWG became a Benefit Corporation under Law 208 of Dec. 28, 2015, to further strengthen its commitment to operate responsibly, sustainably, and transparently toward stakeholders, the local area, and the environment.
- SWG S.p.A., consistent with the common benefit objectives incorporated in the company's bylaws and Code of Ethics, has obtained gender equality certification in accordance with UNI/PdR 125:2022 practice.
The purpose of the Business Gender Equality Certification System is to promote the adoption of policies for gender equality and women's empowerment at the company level and thus to improve women's ability to access the labor market, leadership and work-life time harmonization.
The progressive information systems digitalization has shattered a paradigm that has been shaping the future of humanity for centuries. Nowadays, the lack of information is no longer the problem.
The real issue is how men and businesses can set free from information redundancy, distinguish what is important from what is unnecessary, find the appropriate ranking, translate numbers into words and, consequently, words into sustainable solutions.
Interpretation is vital. It has to be based on light equipment, fast yet accurate, capable of adapting to a continually changing reality but consistent. It must make tangible the links between past, present and future.
SWG aspires to stand out as for lightness, rapidity, mutability, accuracy and consistency and to provide answers and guidance to companies, political, social and institutional stakeholders. It is committed to face the new challenges posed by research by meeting four requirements that represent the company mission:
- Offering its clients methodologically accurate researches carried out quickly and in compliance with rules of professional conduct.
- Developing user-friendly products to satisfy the clients’ needs while supporting decision-making processes and targeting them to the action.
- Enriching researches with significant information closely related to the emerging phenomena to enhance the information content far beyond the expected threshold.
- Together with the traditional techniques of data analysis implementing leading-edge technologies thus promoting a cultural change and giving the client the opportunity to be always at the forefront of best practices.