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History and innovation
Founded in Triest in 1981, for over thirty years SWG has been devising and producing with artisanal concern market surveys, opinion and institutional polls, sector studies and monitoring centres, analyzing trends and dynamics of the market, politics and society. A forward-looking approach and the potential of new technologies applied to research have been the defining features of our company from the outset.
SWG operates in a variety of sectors: from agrifood to services, from economic districts to production sequences, from media to finance, from associations to institutions. Our main clients are: businesses, media, multiutilities, local administrations, ministries, trade unions, foundations, no profit organizations, political parties and universities. SWG is a member of ASSIRM, ESOMAR and of the international network Intersearch. Our activities and processes are certified UNI EN ISO 9001:2015.
From its birth to these days SWG has been through a number of significant stages of development, each corresponding to different technological upgrades. The introduction in Italy of the telephone survey technique and CAWI, the development of a Community that today includes over sixty-thousand people.
After thirty years, in 2011 SWG’s senior shareholders decided to boost the company financially and deliberated a capital increase reserved to Mowgli S.p.A. Since then Mowgli controls SWG’s shareholders and expresses the operational leadership of the company through the delegated entrepreneurs and administrators Adrio Maria de Carolis and Maria Cristina Salami.
The main founding partners have stayed on at SWG and continue to collaborate in their privilege field, i.e. research.